The 05 Gift Card Season - A New Record

The final numbers are not all in, and we have to let the analysts mull, vet and massage the data, but the impression of those close to the scene say 2005 was a record year for prepaid gift cards. Lori Breitzke, VP of RBSLynk, was very enthusiastic about the growth, as was Kristi Turner, Sr. VP of PRE Solutions. RBSLynk offers prepaid VISA and MasterCards, while PRE offers prepaid malls. I trust what they say, because they are close to the business and very knowledgeable about its intricacies.

Here is the take away, if you are a distributor, retailer, or offer a prepaid product, you owe it to yourself to learn as much about prepaid malls as you can. We, at the Prepaid Press, are here to help. Lori and Kristi will both be featured in the February issue of TPP. And, email me at editor@prepaid-press.com, if you want me to let you know about the webinar we are planning in late February/early March.

-gene